Colleges Learn How to Identify, Market to and Engage the Right Student
Did you know that approximately 2.8 million students enroll in some form of higher education each fall, in two- and four-year programs and in public, private, online, and for-profit institutions?1
ESM’s new eBook, “The “Right” Student: From Ideal Prospect to Successful Graduate,” is helping colleges and universities find and enroll students who have the highest propensity to stay in school, graduate, secure a job and pay off loans. After all, making sure a program is a fit for the student is as important as making sure the ideal type of student is enrolled in the program.
Schools need to identify, market to and engage students who can move through the student lifecycle. From the initial interaction with a prospective student, there are objective and subjective considerations that can help institutions better predict whether or not that student will be successful. It is important that schools:
- Pinpoint student traits and risk factors that will help predict the likelihood of student success
- Understand why students have been successful in the past and use that data to build the right student model
- Continually test a student’s information against the model student, and use that information to drive marketing and recruitment efforts